What are you going to be doing over the next year or two that has a significant impact on your life?
Would you like to build a business, one that helps you to buy your freedom, such that you no longer have to work at a regular job?
What if you could work on such a business in your spare time, and that business was paying you $1,000/month at the end of two years?
What if you quit your day job, put only 20 hours each week into your business, and then grew it to $2,000/month in income?
What would your life be like if you could earn several thousand dollars per month with only an investment of an hour or two each day?
I can tell you what your life would be like, because I have achieved the legendary four hour work week.
Life is awesome when you own a lean online business. It is almost like being on a permanent vacation, where you only work on something when it gets you excited to do so.
That may sound like a completely impossible fantasy, but it is actually not that complicated to achieve.
While the plan to build passive income is relatively simple, that does not mean it is easy to execute. There is a difference. However, let me show you just how simple it can be to achieve the four hour week and thus buy your freedom back from society.
A simple business plan
Create a single website. Just one.
Oh, I know…. conventional wisdom dictates that everyone needs to diversify, lest they risk losing their online income that they have worked so hard to achieve.
Let me tell you a secret though: Building authority and link juice for a website is tough.
It’s so tough, in fact, that I strongly urge you to only try to do it once. You’ll understand why when we look at the promotional strategy.
I would also urge you to choose a topic for your website in which:
* You have at least some working knowledge or expertise.
* The products or services being advertised around your topic cost over $100.
In other words, choose a profitable topic for your website that you can write about with real authority.
You can determine profitability by looking at existing websites based on your topic. What are they advertising? How much does it cost? If the cost is very low, move on and find another topic.
If you have a team of writers working for you, by all means, start several websites. But if you are going to be the only one publishing content on your website, I would urge you to just start a single site and put all of your energy into it.
A simple content strategy
Create articles for your website that are:
* Detailed, in-depth, and insightful.
* Original, with a depth of knowledge that goes beyond what is already available on the web.
* Useful to the audience in a specific way. Consider including action items that the reader can implement directly.
Thoroughly research the internet regarding your content and identify the absolute best information currently available. Your job is to create a website that is superior to what you find.
Each article you publish should explore slightly different ideas and concepts regarding your topic. Each article should target unique long tail keyword phrases in the post title.
Quality of content must remain extremely high. That said, volume matters as well, and publishing three articles daily is ideal.
Balancing volume and quality is tough. Publishing one quality article per day will result in slow growth. Publishing three per day will result in exciting growth within a year or two.
A simple promotional strategy
Build relationships with other website owners in your niche, with the goal of landing a guest post some day.
That’s it. That is the entire promotional strategy. Very difficult to do in high volume, but take your time and keep plugging away at it. Websites need time to age anyway.
There are dozens of ways to manufacture cheap links and give your website a quick boost in the search engines. All of these “cheap” methods are losing their effectiveness over time because the search engines are always improving at measuring real trust and authority.
The simple way to promote your website is to build real trust and authority. You can do that by building real relationships and creating amazing content.
Your promotional strategy hinges on having premium content. No one wants to link to a poor quality website. No one wants to publish a guest post that is anything less than premium quality. Therefore, an important part of your promotional effort is to focus on creating amazing content–both on and off-site.
Simple but not easy
I built a profitable website and sold it for six figures by:
* Building a single website in a profitable niche.
* Publishing lots of quality content–around 1,500 articles total.
* Promoted the site with real relationship building and guest posting.
Looking back, it was dead simple. I published helpful articles every day and did a bit of promotional work. The promotional work was probably only five percent of the effort, while creating the website itself was ninety five percent.
Anyone can do this with almost zero overhead and only a consistent time investment on their part. The question is, who will do it, given that it is so difficult?
What about you? Are you motivated to purchase your freedom by building a simple internet business?
Posted in Blogging, Make Money Online, online business
Here are some tips for how to increase your site’s sales with site acceleration and other useful tactics!
* Have a good SEO campaign
People need to be able to find you online so that they can go to your website, so pretty much all marketing campaigns these days use a search engine optimization program where they pay money for third-party companies to place links on websites.
One of the first mistakes many inexperienced marketers make when marketing a product that will benefit from SEO is that they try to go as cheap as possible. All link building companies are the same, they think. They do a Google search for SEO companies and find one in India that will give you a backlink for fifteen bucks. All goes well for a few months. Then, their site suddenly disappears from Google. After a few days of research, they find out that they’ve been blacklisted from Google and removed from the search index.
* You get what you pay for
Something that sounds too good to be true usually is. If you hire an outsourced company with writers who barely speak English, they’re only going to be able to get backlinks onto spam blogs. Google is pretty good at figuring out which blogs are spam blogs. Usually there are a few networks of blogs that trade backlinks with other spam blog networks, creating what is called a mutual admiration society.
On the other hand, SEO companies with native English-speaking writers get links on websites with actual human readers, and write articles that appear more genuine to robotic crawlers. If you find a really good company, they could even write posts with content geared toward lead generation, so you get more leads from the SEO produced by the links in the posts as well as from the posts themselves.
* Use site acceleration
Most potential leads are lost within eight seconds of clicking on a link, so you have at most eight seconds to convince somebody that your landing page is worth reading. Even if they’ve already bit the hook in your meta description and your header, they’ll still click back or go to a different site the vast majority of the time.
What this means is that people get impatient quickly when your site doesn’t load. This was less of a problem in the 56k era when people were used to waiting for a site to load, but now people are less tolerant since they don’t have to wait for sites to load very often. Tablets present another problem since people can just swipe back and don’t even have to move their cursor to their browser’s up arrow anymore. Plus, even if people do wait, they will be frustrated with having to wait for so long, so they are less tolerant of a landing page that doesn’t immediately catch their interest.
Posted in online business, Small Business
