Pay per click advertising, usually referred to as PPC, is a very popular form of internet marketing because it can be an incredible way to drive targeted traffic to your website and make money from it. At first glance it seems great because the only time you have to pay for your advertising is if somebody actually clicks on the ad.
Pay per click advertising looks so easy on the surface but there are numerous pitfalls to using PPC in your internet marketing business. In this post I will point out a few of those pitfalls and tell you how to get around them. Hopefully, after reading this, you’ll end up giving yourself the best chance of actually having success with your PPC campaign.
Probably the biggest pitfall to pay per click advertising is keyword selection. Too many beginning internet marketers don’t know how to properly choose keywords and end up bidding on keywords that drain their bank account very quickly. For example, let’s say somebody was selling a cure for acne. A typical keyword to target would be acne cure, or at least you would think so. But what if your cure was a natural one? If somebody was looking for a medical cure or didn’t believe in natural cures, seeing your sales page would probably not trigger a sale, whereas using the keyword phrase “natural acne cure” would. So keyword selection is very important for your PPC campaign, as well as just about any aspect of internet marketing.
Another pitfall of pay per click is geo-targeting. Most internet marketers don’t really give much thought to targeting their PPC campaign to a specific geographical location, but the truth is that running your ad all over the world is not a very good idea. The reason is simple. The world is made up of many different cultures and not all of them are going to be prospects for your particular offer. In some cases, only certain countries would be a viable target for an ad, depending on what the product is. So it’s important to know who your target market is and advertise only to that market.
Then, of course, there is how much people bid for their keywords and the position that they shoot for with their ads. So many beginning internet marketers think that they have to shoot for the number one position on the page. The truth is the top position is a breeding ground for freebie seekers and people who really aren’t ready to buy yet. They’re just starting their search. Lots of money can be wasted on the top position when you could do even better targeting positions 3-7.
Pay per click can be, without a doubt, one of the best forms of internet marketing. But these PPC pitfalls… keyword selection, geo targeting and ad position, along with so many others, can turn your pay per click campaign into a nightmare. That’s why it’s important to make sure that you get yourself a solid PPC education before venturing into pay per click advertising.
Posted in advertising, Internet Marketing, SEM
Network marketing on the internet, or internet network marketing, is a great way for the average person to start a home business and potentially earn a very good income. Many successful internet marketers started their businesses through network marketing.
However, there is often a negative perception of network marketing in the eyes of many people because of all the hype that often accompanies it. I am sure you have seen some variation of these: “Make $100,000 a month in your spare time!” or “I made $5,000 my first week!” or “Check out my new Lamborghini I bought after just three months!” and all the other ridiculous claims you often see associated with MLM. There have also been some MLM scams that have ruined the reputation for all the legitimate network marketing businesses out there.
Those of us involved with internet network marketing know that some of these claims of extraordinary income are true but they are the rare exceptions to the rule rather than the norm. Just like in the offline business world, there are businesses that make Billions of dollars per year, but most don’t. The majority are small businesses that make good enough profits for their owners to live comfortably but not extravagantly.
The truth is that you can build a successful business and make a good living through internet network marketing but you won’t get rich quickly. Internet network marketing as a business isn’t very difficult, but it’s definitely not easy either. You will need to learn how to market on the internet, figure out a system for getting sales and other members to join, help your downline duplicate your success, and do many other things on a continual basis.
Internet network marketing is all about constantly getting your opportunity in front of a targeted audience and building relationships with prospects and recruits. You will basically be looking for business partners and a loyal customer base. But you really want to find super motivated and trainable people to join under you so you will make money from their efforts and decrease your work load.
There are many good network marketing companies out there that you can join to get started in internet marketing and making money online. You will have the best of both worlds by combining the power of the internet with traditional proven methods of marketing offline.
Posted in Internet Marketing, Network Marketing
If you are an internet marketer or the owner of any kind of internet business, you should know that it’s not how much traffic you get to your website that counts it’s the quality of traffic and percentage of conversions that matters. So in order to make money, you will need to target quality traffic or people who are already interested in what you have to offer. One of the best ways to do this is by using article marketing to your advantage.
Writing articles for free promotion on the internet is something that has been done by internet marketers for quite a while, but has gained huge popularity in the past few years. There are an almost unlimited number of article directories on the internet that you can submit your articles to. One of the best and most popular is EzineArticles.com
Most of these article directories will publish your articles for free, which gives you free publicity and free backlinks to your website. The only thing you have to be sure to do is to make sure you write quality and useful articles or nobody will want to read or republish them. You also want to make sure that articles are on topics related to your business so you know the people reading them will already be at least somewhat interested in your internet business.
For example; let’s say you own a dog website and you want to attract people who are interested in buying your ebook on dog training. You will write articles giving some dog training tips and other dog information, and submit them to article directories. Give them enough information to make it worth reading but keep them wanting more so they will click the link to your website and buy your dog training product.
Article marketing may sound difficult to you but it is not as hard as you think to write a quality article. This internet marketing method can be done over and over again to attract free targeted visitors to your website and help you make money online. I suggest you get started right now!
Posted in article marketing, Internet Marketing
There’s a very well-known saying around the internet marketing world, “The Money is in the List” and to a large extent that is very true. One of the best internet marketing strategies you can do to make money online is build your list.
Capturing the names and email addresses of as many of your site visitors as possible and keeping yourself fresh in their minds by sending out emails to them every so often is a great way to make sales and gain loyal customers. List building is often underestimated by internet marketers but it is a potent, low-cost strategy to make money online by generating new and repeat customers.
With mailing lists, you will in effect have a list of potential customers you’ll be able to send special offers, promotions and free information. As long as you provide quality information and good offers to keep your list subscribers interest up, you will be able to generate a steady stream of income from your list when you do send them an affiliate offer or something else that makes you money.
However, one thing that you must be careful of and make sure you never do is send spam, or unsolicited emails. Spamming is a crime by all netiquettes, and you will need to make sure that you build your mailing list from opt-in subscribers who have specifically asked to be added to your list by entering their name and email address into your autoresponder form.
There are a variety of ways to build your list but the most common is to insert an opt-in form on your website and give away a free newsletter, free ebook or other free gift as an incentive for people to subscribe to your list.
You will want to keep people on your mailing list and build trust with them by sending out high quality information, useful resources, special offers, free gifts, etc… This will keep them satisfied and make them want to buy from you when you do send out a mailing to make money for yourself. Most of the really successful internet marketers have a large and responsive mailing list.
Posted in Internet Marketing
Are you trying to learn internet marketing? Don’t worry it’s not all that difficult to do if you are willing to put in the time and effort. There is more than enough information on the internet that will teach you everything you need to know about internet marketing. You can get most of it for free but some of it you will have to pay for.
The biggest hurdle to learning internet marketing is making sure you don’t try to learn it all at once and end up suffering from information overload. I’ve seen a lot of people quit because they thought internet marketing was too hard for them but really it was just because they were trying to learn everything all at once and that just doesn’t work.
Two of the best places to learn internet marketing for free is from blogs and forums. There are numerous internet marketing blogs and forums with a lot of very knowledgeable people who are more than happy to help teach you internet marketing for free.
The Warrior Forum is definitely the best forum for learning internet marketing so I suggest you start there. And there are plenty of blogs you can read to learn internet marketing as well, such as the one you are reading right now!
One of the most important things I can tell you right now when you are just getting started as an internet marketer is to take things one step at a time and learn as you go. All the internet marketing knowledge in the world won’t get you anywhere unless you take action on what you learn. Once you have mastered one or two strategies then move on to the next, and so on.
You don’t have to know everything before you get started and you certainly aren’t ever going to learn everything there is to know about internet marketing, especially in a short amount of time.
Internet marketing really isn’t very difficult. All it takes is the right mindset, a little bit of learning, and a lot of action. Almost anyone can learn internet marketing and become successful at it if they really put their mind to it and don’t give up when the going gets tough.
Posted in Internet Marketing
