Search Engines Are Your Internet Marketing Life Support

When it comes to internet marketing, you will always have competitors and some of them will be bigger and better than you are. But that doesn’t mean you can’t succeed as an internet marketer. You can always do things a little bit different than your competition or use a unique twist in your marketing efforts. However, to get your business out to the maximum number of people and effectively compete with the opposition, you need your website to be ranked highly on the search engines. Being on the first page of the SERP’s for competitive keywords in your niche will guarantee a steady stream traffic to your online business.

Getting ranked highly on the Google should be a major concern for you as an internet marketer. Statistics show that as much as 80 percent of internet users use Google to search for information or products. Nobody knows for sure the exact criteria that Google uses to determine its rankings but there are some well-known methods you can certainly use to achieve higher Google rankings.

One important ranking factor is your website content. Quality content that is updated frequently is very important for achieving (and keeping) high rankings. Of course, when I say content I mean articles, information, blog posts, and other text on your site, not the graphics. Although flashy graphics might impress your visitors, they won’t help you in gaining high search engine rankings. Search engines use robots or “spiders” to crawl your website and evaluate the content. These spider programs generally won’t be able to decipher the information in your flashy graphics so you don’t get any credit for that content. 

Another important factor for ranking high in the search engines is keywords. You need to optimize your site for the keywords you want to rank for. Just having a website with the prices and the names of products will not get you very far with the search engines. If your site is about internet marketing and you want to rank highly for searches related to internet marketing then you need to make sure you have those keywords sprinkled throughout your content and pages.

Finally, you need inbound links in order to rank highly on the search engines. These are commonly called backlinks or inlinks but they are the same thing. Inbound links are simply links pointing to your site from other sites. There are plenty of ways to get backlinks and the more you have the better it is for your site. But remember that high quality inlinks from sites related to yours carry much more weight in the search engines.

Also, one thing that you should avoid in order to help your search engine rankings are spelling and grammar mistakes. This will put off potential customers as a result of appearing unprofessional and it has also been found that more than multiple spelling mistakes can cause search engines to lower your rankings. 

It’s no secret that high search engine rankings are very important for internet marketing success and I’m sure you now realize that keeping your website high on the search engines will be an ongoing part of your online business.

Combining SEO and Ebooks – Powerhouse Internet Marketing!

Search engine optimization (SEO) is one of the top driving forces for website traffic and one of the best internet marketing techniques for making money online. SEO ebooks can be a powerhouse internet marketing strategy for many reasons that will be explained here.

Google and other search engines do list ebooks in their search results these days as can be seen by doing a search on just about any topic. Results for many searches nowadays end up showing text and links from ebooks. With the strong lure of free downloadable ebooks, this is great for searchers because they download the document, save it to their computer and continue reading it as needed. Imagine the potential of this for internet marketers who publish ebooks!

Let me give you some examples of what an eBook on the subject of SEO itself might be able to accomplish by applying the power of SEO to it…

SEO ebooks are highly sought after by webmasters so they can figure out how to get their sites ranked highly in the search engines so they can get more traffic and make more money. But they are also very important to SEO professionals, web designers, content writers and technical writers because they can use these techniques to enhance their knowledge and the marketable scope of their work. It’s very important to know the techniques before creating a web site, or content for a web site.

Therefore an ebook on SEO ranking high in the search engines, will instantly reach millions of webmasters, writers and designers, many of whom would definitely download it if it’s given out for free! There are a lot of SEO and internet marketing based products which could be instantly marketed through the free ebook that would make money for the author (you) through affiliate links. Not to mention the fact that it boosts the sale of any product which you intend to market yourself. 

Imagine if you reach the top 10 on Google for various searches involving SEO or Internet marketing. Your ebook would be downloaded thousands of times and you would become an instant expert and authority on SEO! Not to mention the money your ebook would be passively generating for you from the affiliate programs.

Your ebook can also be given away for free by anyone who wants their customers to know about the benefits of SEO and internet marketing, thus leading to more profits for you without you doing anything at all.

The opportunities for making money from SEO and a well written free ebook are virtually endless!

Are Search Engine Marketing (SEM) and Search Engine Optimization (SEO) Different?

Many people use the terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM) interchangeably as if they are the same thing. But they are very different internet marketing techniques and should not be referred to as one thing.

Search Engine Marketing is a term to describe the full array of promotional technologies used by internet marketers to increase their online traffic as well as visibility for their websites. Search Engine Optimization is just one part of the whole SEM equation. When you talk about SEO you are basically referring to a number of strategies for getting a website ranked highly in search engines.

Search engine marketing experts employ several internet marketing methods concurrently:

1. Pay-per-click (PPC) Advertising. This is a form of SEM where you pay to be ranked for certain keywords. Advertisers (usually internet marketers) pay for listings in search engines (Yahoo, Google and others). Search engines display ads in various spots in their listings as well as on websites based on the prices they receive. Google Adsense is the most well-known and successful PPC program on the internet.

2. Search Engine Optimization (SEO). There are a lot of strategies that are used together for SEO. This includes inserting strategic keywords to websites often after carefully studying those used by their competitors, in an effort to increase their own rankings and site traffic. It also includes getting inbound links using any number of methods that can be used for obtaining backlinks. And using meta tags and title tags effectively. SEO is a whole internet marketing strategy in itself that takes a lot of time to learn and implement. SEO techniques are constantly changing and internet marketers have to always be learning to stay on top of the strategies.

3. Paid Inclusions. For advertisers, it often pays to be a part of marketing or shopping search engines, such as BixRate, Froogle, Shopzilla, MySimon, DealTime, and many others. It helps them to lure shoppers to their own websites for other purchases and customer lists.

In the current high-tech marketplace, entire organizations exist to provide internet marketing consulting, web developing, SEO and SEM solutions. Larger companies often have their own in-house staff to handle and implement internet marketing strategies. One of the main objectives is to create search engine friendly websites that attract large amounts of traffic and appeal to their target markets.

Ebook Resale Rights – An Effective Internet Marketing Solution

We all know what an ebook is, right? Almost everybody has at least seen an ebook by now, whether you knew it or not. Certainly everyone in the internet marketing world has read one. If you don’t know what one is, they are those electronic books that you read online, and are usually in pdf format. Ebooks come on just about every topic imaginable.

Just like “real world” paper books, they are subject to copyright laws. Plagiarism or selling without permission is strictly punishable under copyright laws and anyone who gets caught can face harsh penalties. However, many publishers of ebooks offer resale rights to them so their customers can sell them on their own websites, blogs, or anywhere else online and keep 100% of the profit. This is great for internet marketers!

The publisher will typically charge a fee to obtain resale rights and then the customer can sell the ebook for whatever price they want. With basic resale rights the customer can usually sell it but can not modify it or claim to be the author. If you buy resale rights to an ebook you need to make sure you know exactly what you can and cannot do with those rights. Make sure you ask the publisher that you bought the rights from so you don’t do anything that could get you in trouble.

Selling ebooks is one of the most profitable online money making methods in the internet marketing world right now. Many internet marketers cash in on various niche markets by writing ebooks and selling them. Today, you can find them on pretty much every topic under the sun. If you can’t write well or simply don’t want to take the time to write your own ebook you can take advantage of resale rights being offered by an existing author.

Many top selling ebooks today are online business oriented. Information products on stock trading, making money in real estate, making money online and other internet marketing topics tend to do very well. Many self-help ebooks and those that teach personal transformation and growth, weight loss, enhance self-image, etc… are also very popular.

With more and more people getting into internet marketing these days so they can work at home, obtaining resale rights to an ebook and selling it online is one of the best ways to make money. The amount of marketing that can be done with ebooks and money that can be made is virtually unlimited. Since it can be adapted to almost any product or niche, they represent one of the best methods for internet marketing.

How to Use Well Written Articles to Dominate Search Engines

One of the hardest parts of internet marketing is actually getting people to your website. It’s not easy to get people to search for your website, find it, read it and take the action necessary to make money for you. Some of the best traffic you will get is from visitors who found your site via search engines. So you need to be at the top of the search engines.

That brings up the question of how to get the attention of the search engines? Well, there are several internet marketing methods for doing this but one of the best is to write articles and publish them on your website. These articles should be written with search engine optimization techniques in mind to maximize your rankings. This is one of the most cost-effective and simple ways increase your search engine rankings and website traffic. Needless to say, your website must have value to it so the visitor is actually getting something out of their time visiting you!

Search engines can be an internet marketer’s best friend, or worst enemy. If your online business site contains irrelevant content for instance, or hard to digest information, then no matter how well you have optimized your key words for the search engines, your page ranking will drop faster than it rises – after all its humans who need to be able to read it, not machines. SEO must go had in hand with good, well-structured content. When the search engine crawler comes across the keywords in your site, the overall content of your site must match.

For good keyword optimization, one of the things an internet marketer needs to consider is “keyword density”. This is helpful to make sure that the main keywords show up enough times to catch a crawler’s attention, but low enough to maintain readability. Most keyword densities should reside between 3 to 5 % – any higher and you risk being rejected as a spammer. Some sites will still raise this percentage in order to get more hits, but this will not usually work in the long run.

More and more potential customers are getting online to do their own research before any purchase, and websites have become more than just marketing tools. Its your electronic showroom so to speak, and the more well-written and informative SEO articles you produce, the higher your chance for ranking high in the search engines and making money online as an internet marketer.