Browsing Category: "advertising"
Social Databases for Marketer-Publishers
Targeted advertising requires you to have information about who you’re advertising to. This is true regardless of whether it’s PPC or affiliate marketing. Even PPM can be more valuable if it’s more targeted. In this Future of Publishing episode, host Murray Newlands looks at advertising from a historical perspective and shows how lead generation has changed.
http://www.youtube.com/watch?v=yDwzcFWg6aE
Future of Publishing is sponsored by VigLink.
Copywriting Tips for Internet Marketers
There are many different ways you can write effective sales copy for websites, online advertisements, or emails to your list. There are several different copywriting formulas and styles you can choose to use. However, if you want to write great copy for internet marketing purposes then you need to follow the 3 C’s of online copy writing. These 3 particular “C’s” are to be clear, be concise, and be compelling.
Here’s some more information about these copywriting tips for internet marketers…
* Be Clear
The first of the 3 C’s of internet copywriting tips is to be clear. This is something you need to remember throughout your web sales copy. Be clear with your writing at all times. You don’t want people to have to work to understand what it is you’re trying to say. Quite simply, people won’t work to read or understand it. They’ll just click off of the page and you won’t get a sale from them.
* Be Concise
The second of the 3 C’s internet copywriting tips is to be concise. You don’t want to make your copy any longer than it has to be. Yes, the more money you’re asking for, the longer your copy normally needs to be so your prospects really know what they are getting for their money. But this doesn’t mean you want to ramble on without any purpose other than to stretch the length of the sales copy. So, be concise and don’t write one more word than you need to write in order to get your marketing message across.
* Be Compelling
The final “C” for internet business copywriting is to make the copy compelling. You want to get the reader to pull out their wallet and practically beg you to be a paying customer after reading your sales copy. And the way to do this is to make it very compelling. Make your reader not be able to resist what you’re offering.
If you want to write online sales copy that makes money then you need to always remember the 3 C’s for copy writing. Follow these copywriting tips and your business will prosper.
How to Survive in the PPC Jungle
Pay per click advertising, usually referred to as PPC, is a very popular form of internet marketing because it can be an incredible way to drive targeted traffic to your website and make money from it. At first glance it seems great because the only time you have to pay for your advertising is if somebody actually clicks on the ad.
Pay per click advertising looks so easy on the surface but there are numerous pitfalls to using PPC in your internet marketing business. In this post I will point out a few of those pitfalls and tell you how to get around them. Hopefully, after reading this, you’ll end up giving yourself the best chance of actually having success with your PPC campaign.
Probably the biggest pitfall to pay per click advertising is keyword selection. Too many beginning internet marketers don’t know how to properly choose keywords and end up bidding on keywords that drain their bank account very quickly. For example, let’s say somebody was selling a cure for acne. A typical keyword to target would be acne cure, or at least you would think so. But what if your cure was a natural one? If somebody was looking for a medical cure or didn’t believe in natural cures, seeing your sales page would probably not trigger a sale, whereas using the keyword phrase “natural acne cure” would. So keyword selection is very important for your PPC campaign, as well as just about any aspect of internet marketing.
Another pitfall of pay per click is geo-targeting. Most internet marketers don’t really give much thought to targeting their PPC campaign to a specific geographical location, but the truth is that running your ad all over the world is not a very good idea. The reason is simple. The world is made up of many different cultures and not all of them are going to be prospects for your particular offer. In some cases, only certain countries would be a viable target for an ad, depending on what the product is. So it’s important to know who your target market is and advertise only to that market.
Then, of course, there is how much people bid for their keywords and the position that they shoot for with their ads. So many beginning internet marketers think that they have to shoot for the number one position on the page. The truth is the top position is a breeding ground for freebie seekers and people who really aren’t ready to buy yet. They’re just starting their search. Lots of money can be wasted on the top position when you could do even better targeting positions 3-7.
Pay per click can be, without a doubt, one of the best forms of internet marketing. But these PPC pitfalls… keyword selection, geo targeting and ad position, along with so many others, can turn your pay per click campaign into a nightmare. That’s why it’s important to make sure that you get yourself a solid PPC education before venturing into pay per click advertising.
