Social Databases for Marketer-Publishers

Targeted advertising requires you to have information about who you’re advertising to. This is true regardless of whether it’s PPC or affiliate marketing. Even PPM can be more valuable if it’s more targeted. In this Future of Publishing episode, host Murray Newlands looks at advertising from a historical perspective and shows how lead generation has changed.

http://www.youtube.com/watch?v=yDwzcFWg6aE

Future of Publishing is sponsored by VigLink.