This post was inspired by a thread on one of the internet marketing forums I moderate. People are arguing about the legitimacy of a certain program and the owner of it. There are some people calling it a scam and others defending it. However, one thing that stood out to me is that some of the people defending it are doing so based on the argument of how “nice” the owner apparently is even though they haven’t actually joined or have any real inside knowledge about it. If you ask me that’s about the worst way you could possibly make a business decision.
If you really think about it for a minute you will see that it is in the best interest of any scammer or shady business person to be nice and come off as a great person. That’s how they get you to trust them and ultimately give them your money or time, or whatever they are after. If they walked up to you and said, “Hi my name is John Doe, I am a total asshole and nothing but a scammer” — you wouldn’t be stupid enough to join their program or send them your money.
Instead they come off as very nice, helpful, legitimate and having your best interests in mind. Therefore, you trust them and defend them when someone calls them out for doing something shady or for flat out being a scam artist. That’s how they lure people in and give them a sense of security. They want you to think they are the greatest person in the world.
I’m not saying the particular internet marketer and program being discussed in the forum thread that inspired me to write this is a scam. I don’t know because I haven’t looked into it other than what is being said there. My point is simply that overall you should never get into a business, program, opportunity, or anything else just because the owner or someone else high up in the organization is a nice person.
Do plenty of research and get real information from people who have nothing to gain by giving it to you. Always make a truly informed decision before spending any money or time on any sort of internet marketing product or business opportunity. And don’t defend something unless you have actually joined and know firsthand what you are talking about. A nice owner doesn’t make something legit.
When you are new to internet marketing then you will usually be called a “newbie” by the more experienced marketers. It’s not a bad thing it’s just the way it is. And if you are a newbie then I am sure you know that you have a lot to learn about online marketing and there’s a long journey ahead of you. As you begin your quest to learn how to make money online, you will find an incredible amount of information and resources. Some of it will be very beneficial to you but a large amount of it will be completely useless crap.
To help you start in the right direction toward success, I am going to give you a few pieces of internet marketing advice in this post that every newbie should read.
The first major piece of advice I can give you is to watch out for scams. There are plenty of very helpful and totally legitimate internet marketers out there but there are also a lot of scammers who are just waiting for a newbie to fall into their traps. As a general rule, if something sounds way too good to be true then it probably is, so don’t fall for the hype. You aren’t going to get rich in a month with little or no work, so run far away from anything that promises you will. Always do plenty of research on something or someone before sending any money.
The second piece of advice I have for you is that you need to be prepared to be very committed to your internet business and ready for a lot of work. Yes, internet marketing can be a lot of fun and you can make a lot of money doing it without breaking your back or enduring the corporate grind. However, that does not mean that you don’t have to work hard or put in a lot of time and dedication to it. You will have to work hard if you want to become a successful internet marketer. It’s going to be a while before you can sip mai tais on the beach while the money keeps rolling into your account. That is a fact!
The third thing you should remember is that you need a plan. This might be the most important of the three. Taking the plunge to become an internet marketer is a huge step in itself but trying to build a successful online business without any sort of plan is a bad idea. Your plan should be filled with short term goals as well as long term goals, and how you will achieve them. It can be modified as needed along the way but sticking to it as closely as you can will yield the best results.
Okay, now you have 3 very important pieces of internet marketing advice to remember. As a newbie it is very easy to fall for scams, not be committed enough, and forget about a plan. Don’t make those mistakes! Your online business will become successful if you follow this advice and stick with it even when things get tough.
It might not roll off the tongue very smoothly but in business it’s very important to keep your customers as customers. Basically that just means keeping them coming back for more. It’s no different with an internet marketing business where you need to you keep your customers happy so they will remain loyal to you and hopefully spread the word to bring you more business.
The problem is that this is something many internet marketers tend to overlook when they are building an online business. They don’t think about keeping customers around because they see the internet as having an unlimited supply of new customers always coming in. But brand loyalty is very important in internet marketing because you can earn a lot more money from repeat customers than trying to convince some random person to purchase who landed on your site from wherever and doesn’t know anything about you.
I’d say a good definition of internet marketing brand loyalty is the ability of an internet marketer to retain customers over a period of several months to several years, and to receive referrals from those customers. It takes time and resources to find new customers even online, so you might as well work on retaining the ones you already have to save yourself the effort while making money in the process!
The best way to retain customers is to create value, and lots of it. Underpromise and overdeliver! If you are selling a product make sure it is extremely high quality and useful. Create a forum and training videos only available to your customers. Give your readers a reason to stick around, not just through your mailing list, but other areas as well. No one likes to feel used, so by creating value you can also create a market for your future products.
Maintaining a sense of community can be one of the hardest parts of internet marketing but also one of the most useful. You need to remain engaged with your customers and target market on a regular basis or you will lose them very quickly. A forum that you visit daily and a regularly updated blog can both be very helpful in doing this.
Also, providing incentives or ways for them earn money such as through an affiliate program can also help you to keep your customers coming back. If they have a potential to make some money off of your great products that they already purchased, why wouldn’t they want to? Provide them with a reason to stick around through quality content, great support, exceptional value, delivering on promises, customer service, bonuses, free updates, training, trust, and so on.
Keeping your customers coming back should be one of the main focuses of your internet marketing business strategy. Repeat business is the best kind and building a solid brand with loyal customers should be something you strive for all the time.
To build a successful internet marketing business you need to have specific goals and a business plan that will ensure you successfully complete those goals. You’ll also need to obtain the knowledge, skills, and tools required to build a successful internet business. Just about every internet marketer knows that but many of them aren’t really sure what the true pillars for internet marketing success are.
There are actually 4 strong pillars for internet marketing business success and they are discussed below…
1) Focus on Your Customers
Successful business owners all over the world know that their customers are the most important part of their business. That is no different with an internet business. So, one of the first things you need to do in order to become a successful internet marketer is to become customer focused. Never forget that your customers are how you make money. Without them buying your products and services you don’t have any money coming in.
This still applies to you even if you are an affiliate marketer or don’t actually promote any products at all. Your website visitors become the “customers” who click your ads or do whatever else is needed to make money for you. Your customers literally hold your future in their hands as far as your income is concerned. Make sure you are focusing on making your customers happy so that they will lead you to internet marketing success.
2) Multiple Income Streams
Another internet marketing business success pillar is to have multiple income streams so you are spreading your earnings out between several sources. The internet is constantly changing and something that is making you a lot of money today could be gone tomorrow. If you had all your money coming from that one source then you would be screwed! Plus, having multiple streams of income usually means that you will make more money overall. Therefore, you need to be sure you make money from several different income streams.
With that being said, you also need to remember not to spread yourself too thin. If you try to do too many things at once then you won’t get far with any of them. Keep a healthy balance between having multiple streams of income but not so many that you aren’t earning money from any of them.
3) Affiliate Program
Most internet marketers either have their own product/service or they plan to have one in the future. If this is part of your internet marketing business plan then you need to have a strong affiliate program to go along with it. You definitely shouldn’t overlook the power of an affiliate program. When other people (affiliate marketers) help sell your products/services for you then you are able to make much more money than you would ever be able to on your own, and a lot faster.
One of the strongest pillars for building a successful internet Marketing business is to network with other online business owners in your niche. Yes, you can build your internet business all alone but networking with other internet marketers will make it much easier to succeed and to reach a higher level of success than you could on your own. Take some time each day to network with other internet marketers and professionals in your niche market. Two of the the best places to do this are forums and blogs.
Okay, now you have 4 pillars for internet marketing business success. Follow these simple tips and they will work wonders for helping you make money online!
Being the owner of an home business is usually a great feeling and something to be proud of. However, there are also times when it can be a nightmare. Every internet business owner wants to be successful. If you don’t then you shouldn’t even be in business for yourself. But success doesn’t always happen the way it’s planned, if at all. It’s very tough when things don’t go as planned. But there are a few very common reasons why your internet business might not be successful.
Here are 3 possible reasons why your internet marketing business is as successful as you would like it to be….
1) You aren’t treating it like a real business.
Far too many internet marketers tend to treat their internet businesses like a hobby. Then when they don’t ever achieve any real internet marketing success they blame everything and everyone but themselves. If you want to have success online then you better be working just as hard as you would with an offline business. You won’t become successful at internet marketing if you are only putting in minimal effort. You need to treat your internet business like a real business and work hard to build it.
2) Spreading yourself too thin
Another big reason why many internet marketing businesses fail, which could also be the case with yours, is that you are spreading yourself too thin. That means you are trying to do too many things at once to make money online. It’s best to focus on just one or two money making methods and devote yourself to them until you are earning a good income from them. As you get more experience and more efficient at internet marketing, you can spread out a little more.
You need to refrain from jumping around to all the “latest and greatest” ways to make money online that come out every other month. Most of them are pure crap anyway! You need to stay focused and not allow yourself to get distracted by everything else going on in the internet marketing world. There’s always going to be a new program, system, product, or whatever else promising to be the holy grail of making money online. Just stick with one thing at a time and make sure you do it well before worrying about anything else. You can move on to another method once you have mastered the first one.
3) Not truly believing you can do it
This is often a very big reason why many people fail with their internet business and not many people even realize how important it really is. If you want to succeed with anything whether it’s an internet business or something else in your life, you first have to believe you can do it. If you don’t truly believe that you will succeed then you will certainly fail.
Your mindset is extremely important so make sure you always have a positive attitude about your business and believe in yourself. That belief will help you work hard and it will ensure that you don’t give up until you’ve achieved internet marketing success. Don’t just think you’ll be successful. Don’t just hope you’ll be successful. You must KNOW you will be successful. And you will be!
These are 3 very big reasons why your internet business might not be succeeding. Make sure you take care of these things right away and you will see how positively it impacts your internet marketing business efforts.