At this point in time, it’s really no secret to anyone that owning your own internet business can be highly rewarding. But what most people don’t consider is that it can also be a major pain in the butt. If you aren’t sure whether or not starting your own online home business is right for you, then you have to consider the major pros and cons, and really think about whether or not you can do it.
Running your own business can certainly mean a lot of wonderful things for you. There’s no doubt that being your own boss can provide a lot of freedom, and virtually no limit to the amount of money you can earn if your business really takes off. Also, once you have your income streams going strong, you can take time off whenever you want to enjoy the fruits of your labor, which makes taking family vacations much easier.
However, it’s certainly not all fun and games. Far from it actually. There are some major cons to running an internet business that you should consider before starting up. If you aren’t a self starter then running your own business definitely is not for you. Being your own boss means setting your own schedule and meeting your own goals. Nobody is looking over your shoulder to make sure things get done.
Without a doubt, one of the most difficult parts of having your own internet home business is the money situation. It’s often impossible to know exactly how much money you will be making from month to month. And for your first year or two, it’s highly likely that your profits will be very low. You might even lose money for several months at a time before ever seeing any kind of profits.
You definitely need to plan ahead for some potentially tough financial times before diving into a home business. It would be wise to want to save up at least 6 months income before even starting your own internet business. Unless you plan to keep a day job in the beginning, which is probably a good idea.
Yes, it is obviously hard to ignore the benefits of starting your own online business. Being your own boss, making your own decisions, setting your own schedule, and being in control of your own income are all appealing to almost anyone. But you need to be honest with yourself and decide whether or not you can handle the stress of running a business, or if you even have the motivation to keep going through all the tough times that surely lay ahead.
While the pros of running a home based web business may be appealing, if you are not cut out for it, you will definitely regret the decision somewhere down the line. Take the time to truly examine your personality, financial situation, dedication, and so on. Then, sit down and figure out if running a business is really for you. Trust me; you will thank yourself for it later.
What are you going to be doing over the next year or two that has a significant impact on your life?
Would you like to build a business, one that helps you to buy your freedom, such that you no longer have to work at a regular job?
What if you could work on such a business in your spare time, and that business was paying you $1,000/month at the end of two years?
What if you quit your day job, put only 20 hours each week into your business, and then grew it to $2,000/month in income?
What would your life be like if you could earn several thousand dollars per month with only an investment of an hour or two each day?
I can tell you what your life would be like, because I have achieved the legendary four hour work week.
Life is awesome when you own a lean online business. It is almost like being on a permanent vacation, where you only work on something when it gets you excited to do so.
That may sound like a completely impossible fantasy, but it is actually not that complicated to achieve.
While the plan to build passive income is relatively simple, that does not mean it is easy to execute. There is a difference. However, let me show you just how simple it can be to achieve the four hour week and thus buy your freedom back from society.
A simple business plan
Create a single website. Just one.
Oh, I know…. conventional wisdom dictates that everyone needs to diversify, lest they risk losing their online income that they have worked so hard to achieve.
Let me tell you a secret though: Building authority and link juice for a website is tough.
It’s so tough, in fact, that I strongly urge you to only try to do it once. You’ll understand why when we look at the promotional strategy.
I would also urge you to choose a topic for your website in which:
* You have at least some working knowledge or expertise.
* The products or services being advertised around your topic cost over $100.
In other words, choose a profitable topic for your website that you can write about with real authority.
You can determine profitability by looking at existing websites based on your topic. What are they advertising? How much does it cost? If the cost is very low, move on and find another topic.
If you have a team of writers working for you, by all means, start several websites. But if you are going to be the only one publishing content on your website, I would urge you to just start a single site and put all of your energy into it.
A simple content strategy
Create articles for your website that are:
* Detailed, in-depth, and insightful.
* Original, with a depth of knowledge that goes beyond what is already available on the web.
* Useful to the audience in a specific way. Consider including action items that the reader can implement directly.
Thoroughly research the internet regarding your content and identify the absolute best information currently available. Your job is to create a website that is superior to what you find.
Each article you publish should explore slightly different ideas and concepts regarding your topic. Each article should target unique long tail keyword phrases in the post title.
Quality of content must remain extremely high. That said, volume matters as well, and publishing three articles daily is ideal.
Balancing volume and quality is tough. Publishing one quality article per day will result in slow growth. Publishing three per day will result in exciting growth within a year or two.
A simple promotional strategy
Build relationships with other website owners in your niche, with the goal of landing a guest post some day.
That’s it. That is the entire promotional strategy. Very difficult to do in high volume, but take your time and keep plugging away at it. Websites need time to age anyway.
There are dozens of ways to manufacture cheap links and give your website a quick boost in the search engines. All of these “cheap” methods are losing their effectiveness over time because the search engines are always improving at measuring real trust and authority.
The simple way to promote your website is to build real trust and authority. You can do that by building real relationships and creating amazing content.
Your promotional strategy hinges on having premium content. No one wants to link to a poor quality website. No one wants to publish a guest post that is anything less than premium quality. Therefore, an important part of your promotional effort is to focus on creating amazing content–both on and off-site.
Simple but not easy
I built a profitable website and sold it for six figures by:
* Building a single website in a profitable niche.
* Publishing lots of quality content–around 1,500 articles total.
* Promoted the site with real relationship building and guest posting.
Looking back, it was dead simple. I published helpful articles every day and did a bit of promotional work. The promotional work was probably only five percent of the effort, while creating the website itself was ninety five percent.
Anyone can do this with almost zero overhead and only a consistent time investment on their part. The question is, who will do it, given that it is so difficult?
What about you? Are you motivated to purchase your freedom by building a simple internet business?
Here are some tips for how to increase your site’s sales with site acceleration and other useful tactics!
* Have a good SEO campaign
People need to be able to find you online so that they can go to your website, so pretty much all marketing campaigns these days use a search engine optimization program where they pay money for third-party companies to place links on websites.
One of the first mistakes many inexperienced marketers make when marketing a product that will benefit from SEO is that they try to go as cheap as possible. All link building companies are the same, they think. They do a Google search for SEO companies and find one in India that will give you a backlink for fifteen bucks. All goes well for a few months. Then, their site suddenly disappears from Google. After a few days of research, they find out that they’ve been blacklisted from Google and removed from the search index.
* You get what you pay for
Something that sounds too good to be true usually is. If you hire an outsourced company with writers who barely speak English, they’re only going to be able to get backlinks onto spam blogs. Google is pretty good at figuring out which blogs are spam blogs. Usually there are a few networks of blogs that trade backlinks with other spam blog networks, creating what is called a mutual admiration society.
On the other hand, SEO companies with native English-speaking writers get links on websites with actual human readers, and write articles that appear more genuine to robotic crawlers. If you find a really good company, they could even write posts with content geared toward lead generation, so you get more leads from the SEO produced by the links in the posts as well as from the posts themselves.
* Use site acceleration
Most potential leads are lost within eight seconds of clicking on a link, so you have at most eight seconds to convince somebody that your landing page is worth reading. Even if they’ve already bit the hook in your meta description and your header, they’ll still click back or go to a different site the vast majority of the time.
What this means is that people get impatient quickly when your site doesn’t load. This was less of a problem in the 56k era when people were used to waiting for a site to load, but now people are less tolerant since they don’t have to wait for sites to load very often. Tablets present another problem since people can just swipe back and don’t even have to move their cursor to their browser’s up arrow anymore. Plus, even if people do wait, they will be frustrated with having to wait for so long, so they are less tolerant of a landing page that doesn’t immediately catch their interest.
It’s well known that online video marketing is incredibly popular these days. Almost every internet marketer is either already doing it or planning to jump on the bandwagon soon. If you don’t believe me just go look at a few product sales pages right now, or some popular internet business blogs, or discussions on your favorite online marketing forum. You could also check out a little site you might have heard of called YouTube. Okay, I think you get the point!
There are marketing videos all over YouTube and all the other major video sharing sites. And just as with guest blogging, social networking, article marketing, and other popular traffic generation strategies; video marketing can make you a lot of money if you do it correctly. This post is going to provide you with three online video marketing tips that you can use to become a rockstar of the industry.
One of the most important things to remember is… You need to be outrageous! People aren’t interested in watching (or sharing) a boring video of you sitting at your desk talking about the hottest new internet marketing trend. You need to catch and keep their attention, and give them a reason to share it with their social network. So you want to do something that’s original and off the wall to be different from everyone else creating marketing videos.
The next tip is to not be super cheap. Yes, I know there are some decent free solutions out there for making videos. But your videos are going to seem amateurish and not look as good if you use them. You don’t have to spend a fortune on equipment or software but if you’re going to be a video marketer, you might as well do it right. At the very least you should get a high quality camera, a good microphone, proper lighting, and great editing software.
Last but not least, you should script your videos. Chances are you aren’t a professional actor, or even a very good one. Maybe you are but the vast majority of internet marketers are not, so this online video marketing tip is for them. Therefore, you can’t just step in front of the camera and totally wing it. If you do that you will make tons of mistakes and your video will suck. So, script out what you want to say/do and rehearse it until you have it just right. Don’t hit record until you know what you’re going to say and are ready to go. But also remember not to simply read your script or your video will be super boring.
Alright, that pretty much covers it. If you want to become an online video marketing rockstar you need to concentrate on being original, entertaining, finding the right equipment, and scripting out your videos beforehand. Doing this will ensure they turn out much more professional and end up getting you a lot more traffic, which will make you tons more money from your internet home business.
Did you know that there are around 29.6 million local small businesses in the United States alone that need help with their online marketing?
Do you know what they would say even if you only have a little internet marketing experience?
“Will You Help Me?”
Why should you consider helping these local businesses?
It’s actually quite simple.
They need a lot more leads and customers but don’t know how to get them.
No matter how much experience you have marketing on the internet, you are certainly an expert compared to them.
Marketing for local small businesses is a simple way to bring the following into your life:
* Less Work
* More Time with Your Family
* Higher Income
* And Much More
You could be earning anywhere from $500 to $20,000 per month working part-time or full-time helping local small businesses with their online marketing.
Who is making that type of income doing this?
* School Teachers
* Truck Drivers
* Insurance Salesman
* And all other types of people with little or no experience.
But don’t take my word for it.
My friend Mike Koenigs is the most knowledgeable person I know in this area and he has a proven system called Main Street Marketing Machines.
He’s offering a free video course on marketing for local small businesses.
All you have to do is enter your email for instant and immediate access.
There are no hoops to jump through once you do this.
Just click the Instant Access button after entering your email into the field and the first video is shown immediately.
You can unsubscribe anytime, but I can assure you that the entire course will blow you away.
Sign up now for instant access.
Main Street Marketing Machines
P.S. – This incredible course on marketing for local small businesses won’t be up for long so go watch it now…
P.P.S. – Doing internet marketing for offline businesses is one of the best ways to make money online right now!