Browsing Category: "Internet Marketing"

3 Rockin’ Online Video Marketing Strategies

It’s well known that online video marketing is incredibly popular these days. Almost every internet marketer is either already doing it or planning to jump on the bandwagon soon. If you don’t believe me just go look at a few product sales pages right now, or some popular internet business blogs, or discussions on your favorite online marketing forum. You could also check out a little site you might have heard of called YouTube. Okay, I think you get the point!

There are marketing videos all over YouTube and all the other major video sharing sites. And just as with guest blogging, social networking, article marketing, and other popular traffic generation strategies; video marketing can make you a lot of money if you do it correctly. This post is going to provide you with three online video marketing tips that you can use to become a rockstar of the industry.

One of the most important things to remember is… You need to be outrageous! People aren’t interested in watching (or sharing) a boring video of you sitting at your desk talking about the hottest new internet marketing trend. You need to catch and keep their attention, and give them a reason to share it with their social network. So you want to do something that’s original and off the wall to be different from everyone else creating marketing videos.

The next tip is to not be super cheap. Yes, I know there are some decent free solutions out there for making videos. But your videos are going to seem amateurish and not look as good if you use them. You don’t have to spend a fortune on equipment or software but if you’re going to be a video marketer, you might as well do it right. At the very least you should get a high quality camera, a good microphone, proper lighting, and great editing software.

Last but not least, you should script your videos. Chances are you aren’t a professional actor, or even a very good one. Maybe you are but the vast majority of internet marketers are not, so this online video marketing tip is for them. Therefore, you can’t just step in front of the camera and totally wing it. If you do that you will make tons of mistakes and your video will suck. So, script out what you want to say/do and rehearse it until you have it just right. Don’t hit record until you know what you’re going to say and are ready to go. But also remember not to simply read your script or your video will be super boring.

Alright, that pretty much covers it. If you want to become an online video marketing rockstar you need to concentrate on being original, entertaining, finding the right equipment, and scripting out your videos beforehand. Doing this will ensure they turn out much more professional and end up getting you a lot more traffic, which will make you tons more money from your internet home business.

Posted in advertising, Internet Marketing, online business

Stop Making Business Decisions Based On How Nice Someone Is!

This post was inspired by a thread on one of the internet marketing forums I moderate. People are arguing about the legitimacy of a certain program and the owner of it. There are some people calling it a scam and others defending it. However, one thing that stood out to me is that some of the people defending it are doing so based on the argument of how “nice” the owner apparently is even though they haven’t actually joined or have any real inside knowledge about it. If you ask me that’s about the worst way you could possibly make a business decision.

If you really think about it for a minute you will see that it is in the best interest of any scammer or shady business person to be nice and come off as a great person. That’s how they get you to trust them and ultimately give them your money or time, or whatever they are after. If they walked up to you and said, “Hi my name is John Doe, I am a total asshole and nothing but a scammer” — you wouldn’t be stupid enough to join their program or send them your money.

Instead they come off as very nice, helpful, legitimate and having your best interests in mind. Therefore, you trust them and defend them when someone calls them out for doing something shady or for flat out being a scam artist. That’s how they lure people in and give them a sense of security. They want you to think they are the greatest person in the world.

I’m not saying the particular internet marketer and program being discussed in the forum thread that inspired me to write this is a scam. I don’t know because I haven’t looked into it other than what is being said there. My point is simply that overall you should never get into a business, program, opportunity, or anything else just because the owner or someone else high up in the organization is a nice person.

Do plenty of research and get real information from people who have nothing to gain by giving it to you. Always make a truly informed decision before spending any money or time on any sort of internet marketing product or business opportunity. And don’t defend something unless you have actually joined and know firsthand what you are talking about. A nice owner doesn’t make something legit.

Posted in Internet Marketing, online business

A Few Pieces of Internet Marketing Advice Every Newbie Should Read

When you are new to internet marketing then you will usually be called a “newbie” by the more experienced marketers. It’s not a bad thing it’s just the way it is. And if you are a newbie then I am sure you know that you have a lot to learn about online marketing and there’s a long journey ahead of you. As you begin your quest to learn how to make money online, you will find an incredible amount of information and resources. Some of it will be very beneficial to you but a large amount of it will be completely useless crap.

To help you start in the right direction toward success, I am going to give you a few pieces of internet marketing advice in this post that every newbie should read.

The first major piece of advice I can give you is to watch out for scams. There are plenty of very helpful and totally legitimate internet marketers out there but there are also a lot of scammers who are just waiting for a newbie to fall into their traps. As a general rule, if something sounds way too good to be true then it probably is, so don’t fall for the hype. You aren’t going to get rich in a month with little or no work, so run far away from anything that promises you will. Always do plenty of research on something or someone before sending any money.

The second piece of advice I have for you is that you need to be prepared to be very committed to your internet business and ready for a lot of work. Yes, internet marketing can be a lot of fun and you can make a lot of money doing it without breaking your back or enduring the corporate grind. However, that does not mean that you don’t have to work hard or put in a lot of time and dedication to it. You will have to work hard if you want to become a successful internet marketer. It’s going to be a while before you can sip mai tais on the beach while the money keeps rolling into your account. That is a fact!

The third thing you should remember is that you need a plan. This might be the most important of the three. Taking the plunge to become an internet marketer is a huge step in itself but trying to build a successful online business without any sort of plan is a bad idea. Your plan should be filled with short term goals as well as long term goals, and how you will achieve them. It can be modified as needed along the way but sticking to it as closely as you can will yield the best results.

Okay, now you have 3 very important pieces of internet marketing advice to remember. As a newbie it is very easy to fall for scams, not be committed enough, and forget about a plan. Don’t make those mistakes! Your online business will become successful if you follow this advice and stick with it even when things get tough.

Posted in Internet Marketing, online business

The Internet Marketing King is Back!

For the few of you who haven’t already noticed, the king of internet marketing, Grizzly Brears, is back in full force! After several months of not posting on any of his main make money online blogs and a couple years since any real regular updates, plus getting one very popular blog deleted recently, he now has 3 blogs he has been writing on the past month or so.

* GrizzlyBrears.com – His newest one that contains all the old posts from his highly popular “Make Money Online for Beginners” blog that was recently deleted. There’s a ton of great information here already and I am sure more will be added over time.

* InternetMarketingLessons.ca – Another new one that I know will grow to become an incredible resource.

* MakeMoneyOnlineGrizzly.com – This is one of his older blogs but he has finally started updating it again.

I know a lot about internet business and SEO but he puts me to shame. I’ve learned more about internet marketing, blogging, search engine optimization, and making money online from him than I have from everyone else combined in the almost 8 years I have been an online marketer.

He has been truly missed by me and many others. Let’s hope he sticks around this time!

Posted in Internet Marketing, Make Money Online, SEO

3 Mistakes All Internet Marketers Should Avoid

When you are first getting started with internet marketing, it’s very easy to make mistakes that end up turning into some bad habits. Many of these happen as a result of trying to cut corners or take the easy way out. It’s impossible for me to list or discuss every mistake many new internet marketers make but here are three that you should be sure to avoid.

1) Not Understanding Your Customers

Before starting an online business, launching a website, blog, or creating a product it is essential that you understand who your target market is and what their wants and needs are. If you dive in head first without doing the necessary research then you are setting yourself up for failure from the start. Instead, take the time to do some market research and learn everything you can about your potential customers. If you know who you’re marketing to you will be able to create and promote the right products or services to them correctly.

2) Selling Products, Not Solutions

For a product to be successful the customer needs to see the value in it. In other words, your products/services need to solve a problem the customer has as efficiently as possible. If your product doesn’t really offer the customer a solution to a problem, or answers to their questions, then your product won’t seem nearly as valuable to the customer as it otherwise would. The more valuable your product is in your customers’ eyes, the more sales you will make. It’s that simple!

3) Wasting Your Customers Time

When dealing with your customers it’s important to be upfront about who you are, what your internet business is all about, and what you are offering. If you waste time dancing around the facts, costs, purpose of your product, or anything else — Your potential customers will not stick around for long. Be clear about everything from the start and you will be a lot more successful in the long run. Stay away from hype and false promises. You might lose the customers who like to fall for that stuff but in the long run it will be much better for your internet marketing business.

As you can see, these three common internet marketing mistakes revolve around mishandling the customer or the product. If you make a real effort to understand your customers and their needs, you will be on the fast track to online business success.

Posted in Internet Marketing
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