Having a strong social media marketing presence is becoming more vital every day for any business wanting a strong online presence. Social media sites like Facebook, Google Plus, Twitter, LinkedIn, and many others are powerful sites to use for marketing purposes. Millions upon millions of people use these sites every day to share and discuss anything and everything. You and your internet business need to be in on those conversations.
But how do you, as a regular small business person, compete with the marketing teams and budgets of the huge corporations? Here are a few strategies to help you become a social media marketing rockstar without needing any money or the help of a team…
1) Be Friendly
First and foremost you need to be friendly and social. That’s the original reason why these sites were established in the first place. It is important to establish a rapport with other social media users in your target market and related niches. If you are going to be successful with social media marketing then you need to build relationships and network with other users.
If someone asks you a question, answer it. If someone sends you a message, take the time to reply. Interact with other people and they will be far more receptive to information you share about your business on occasion. Always remember to be social!
2) Entertain People
If you come across an entertaining picture or video, or a useful article on the internet, share it with all your friends and followers on social media sites. If all you do is post information about your business, products, services, or life, you won’t get much traction with social media marketing.
It’s important to liven things up as much as you can. That way people will learn to watch for your posts and expect to find something worth sharing. Once they are paying attention to you, it’s far more likely that they will click on any links you post.
3) Market Your Business in Moderation
I know we are discussing the strategy of social media marketing but you do need to market in moderation. It’s ok to advertise your internet business or your individual products and services, but it doesn’t take much to overdo it. You should spend most of your time interacting with others, networking, and sharing a variety of things. Every now and then you can slip in a link to your website when the situation fits. That way, other people will be more likely to click your links when you post them. To put it another way, you are going for quality over quantity.
If you stick to these rules and adapt with the times, you will be on your way to a solid online presence and social media marketing stardom. On the other hand, if you insist on using social sites to just blast link after link to your own website, you will probably do more harm than good. People will label you as a spammer and lose respect for you and your business. It can be very hard to recover from any sort of negative branding. So keep the above tips in mind from now on and you shouldn’t have any problems.