When you are first getting started with internet marketing, it’s very easy to make mistakes that end up turning into some bad habits. Many of these happen as a result of trying to cut corners or take the easy way out. It’s impossible for me to list or discuss every mistake many new internet marketers make but here are three that you should be sure to avoid.
1) Not Understanding Your Customers
Before starting an online business, launching a website, blog, or creating a product it is essential that you understand who your target market is and what their wants and needs are. If you dive in head first without doing the necessary research then you are setting yourself up for failure from the start. Instead, take the time to do some market research and learn everything you can about your potential customers. If you know who you’re marketing to you will be able to create and promote the right products or services to them correctly.
2) Selling Products, Not Solutions
For a product to be successful the customer needs to see the value in it. In other words, your products/services need to solve a problem the customer has as efficiently as possible. If your product doesn’t really offer the customer a solution to a problem, or answers to their questions, then your product won’t seem nearly as valuable to the customer as it otherwise would. The more valuable your product is in your customers’ eyes, the more sales you will make. It’s that simple!
3) Wasting Your Customers Time
When dealing with your customers it’s important to be upfront about who you are, what your internet business is all about, and what you are offering. If you waste time dancing around the facts, costs, purpose of your product, or anything else — Your potential customers will not stick around for long. Be clear about everything from the start and you will be a lot more successful in the long run. Stay away from hype and false promises. You might lose the customers who like to fall for that stuff but in the long run it will be much better for your internet marketing business.
As you can see, these three common internet marketing mistakes revolve around mishandling the customer or the product. If you make a real effort to understand your customers and their needs, you will be on the fast track to online business success.