How to Use SEO to Your Advantage

Search engine optimization (SEO) is a fancy term for a very simple concept – getting high rankings in the internet search engines to gain lots of free targeted traffic from them. It’s a very important internet marketing strategy. Utilizing keywords in your website content is one of the first steps for getting high rankings in the top search engines like Google, Yahoo and Bing. However, improper use of SEO terms can actually have a damaging effect on your website’s ranking on these search engines. Here are some tips to keep in mind…

Have Valuable Content

Search engines prefer to pick up content that has been written by a human instead of being pre-generated by a computer. You want to write content that not only contains the proper keywords, but also contains actual value for your readers. This not only gets the visitors to your website to stay longer, but it also gets you a higher ranking in search engine listings.

You don’t want to overdo it with SEO terms either. Every page on your website should stick to one general topic so that you can plan out two or three keyword phrases that would best describe the topic. Look at the most frequently used search terms for your topic in order to get the best possible SEO keywords to use in your content. Having multiple web pages with various related keyword phrases for each can help you to spread your presence on search engines and help your visitors find the information they are looking for.

Links and Title Tags

Often, people tend to forget about the other areas of a website that can have an effect on their rankings. The words you use when creating a link are often picked up by search engines as being keywords for your site. Use your SEO keywords in links to improve your search engine rank. Linking to other parts of your site can also improve your overall traffic.

The title at the top of a website is known as the title tag for that page. Adding keywords to your title tag is another good way to optimize your website for search engines. Your title tags will double as a description of your website for search engine listings, so you want to make sure they contain the best keywords and a solid explanation of the page’s content.

Know Your Visitors

Web sites receive visits from people from all around the world, which is why seo writers need to utilize multiple keyword phrases to get the best search engine results. Not every person searches for something using the same vocabulary. You must know who your target market is so that you can better plan your SEO keywords to target the demographic. Using social tools like polls, forums and other interactive venues can help you get feedback from your audience as well as provide entertainment that will keep them coming back after their initial visit.

You can often use programs to track your site visitors in order to see which days you have the most traffic, which search terms have the most hits and where most of your website’s visitors are coming from. By using this data, you can plan your content accordingly to achieve the best results possible.

SEO keywords can help you to attract more visitors to your website via the most popular search engines. The trick to using them is to have valuable content and to insert two to three keyword phrases naturally in to every web page. Links and tags also have an effect on your rankings, so be aware of how you use them. It is important to learn about the people who are visiting your website and plan your SEO content accordingly.

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6 Comments

  1. 1
    sandy@seo article writing // August 26th, 2010 at 2:11 am

    Nice article. Yes, I have seen targeting global market and a broader target audience makes seo keyword targeting more difficult. The reason is that with the broader cultural difference and search behaviour, there are too many variations of keywords that needs to be evaluated and included. So the idea of multiple keyword phrases is important.

  2. 2
    Ed@SEO Keywords // August 26th, 2010 at 3:37 am

    Great content you’ve got here. The principles of SEO is really easy to understand. It’s the implementation that will require a lot of hard work, especially link building. It’s easy to implement on-page SEO techniques such as putting keywords in tags and in all the right places. But if your competitors are doing the same, the battle comes down to who gets the most number or quality links. And that part requires work and resourcefulness.

  3. 3
    Michael Nunn // September 12th, 2010 at 11:55 am

    A great post explaining the benefits of implementing a good SEO strategy. I particularly like the section where Corry recommends using a number of different keywords because not everyone describes the same thing in the same way. Good logic and information there. Well done.

  4. 4
    Larry Khalil@webkatalog kostenlos // September 30th, 2010 at 12:05 pm

    I think seo is most imporant weapon on internet marketing. you will get a lot of visitors nearly for free – you have just to spend some time on optimizing your pages and getting links.

    especially if your are a startup and have a low budget than SEO is very imporant!

  5. 5
    Aaron@Phone number lookup // November 20th, 2010 at 3:26 am

    Learning SEO can only be easy if you fully understand the importance of it to a particular site. Though the SEO process can be so tedious at first, as a person does it more frequently, he/she will sure get to use it.

  6. 6
    Rachel@ interactive marketing agency // December 13th, 2010 at 4:11 pm

    I agree that if you use SEO improperly, then it could be bad. But if it is created, special for your website by an SEO specialist, then SEO will definitely benefit your company.

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