The term “backlinks” is used in internet marketing to mean links from other websites pointing back to your own, or incoming links. They are also often called “inlinks” or “inbound links” but they are all the same thing. Why are backlinks important? Because the more incoming links you have pointing to your website, the higher relevancy the search engines give to your site in relation to the keywords that people use for searches.
For example, if your site features information about internet marketing (as this one does) and people search online for “internet marketing strategies” then you want your website to be listed in the first spot – or at least one of the top ten spots, if possible (hopefully mine will in the near future). One good way to accomplish that is to build plenty of incoming links using the anchor text “internet marketing strategies” and similar phrases. Anchor text means turning the keyword phrase into a live link so it looks like this – Internet Marketing Strategies – as opposed to using a standard URL format like this – http://intmktr.com – or whatever your domain is.
The HTML code used to create an anchor text link would look like this:
<a href=”http://intmktr.com”>Internet Marketing Strategies</a>
If your website features high-quality information, it’s possible that people will link to your site naturally, but you’ll still want to do plenty of link building yourself too. There are plenty of ways to do this, and below are three popular way to build backlinks to your website:
1) Article Marketing
There are hundreds of article directories online that are happy to allow a link back to your website in exchange for a quality article on your topic. Using the example above, you could write articles sharing tips on all sorts of various internet marketing topics, and in your author bio box include an anchor text link back to your website. If you write and submit plenty of articles, you’ll be building plenty of quality backlinks.
2) Social Bookmarking
Bookmarking sites like Digg.com, Delicious.com, Stumbleupon.com, Mixx.com, and others allow you to post links to your favorite sites, and your own can be one of them. Many of these are nofollow but some of they are dofollow, and they all help to an extent. Even better, if other people like your site they can bookmark it too. If you offer high quality information, you could even enjoy a bit of viral linking as people pass your link around.
3) Satellite Blogs
Beyond your main website or blog, you can also create smaller, niche-focused blogs that feature your articles and several anchor links back to your main site. Some of the better known blogging platforms like Blogger and WordPress are easy to use for this purpose.
When possible, try to create backlinks on websites that rank well in the search engines. A link from a site with a Google PageRank 6 (PR6) will carry MUCH more weight than a link from a site with a PR0. The more popular and older the sites you can get a link from, the better.