One of the most important things you can do when it comes to internet marketing is to write good content for your website, blog, or sales page. This is probably the most basic internet marketing strategy of all but it is also essential, and far too many people don’t do it. If the content on your site is junk, then your entire website is going to be considered junk by anyone who visits it. On the other hand, if your content is really good then your site will be considered high quality even if it doesn’t have the best theme or look the greatest. High quality content matters a lot more than how “cool” your site looks.
It’s best to write the content yourself if you at least have some decent writing skills because good writers are hard to come by unless you want to pay a ton for every article/post you get. If you look at internet marketing forums or various webmaster forums, or even freelance writing sites, you will find many people with writing services claiming to be good writers. In reality, a lot of writers you hire online are not worth the money, even if their articles are cheap.
If you need someone else to write for you because you aren’t a good writer or you simply don’t have enough time to do it all yourself, then you really need to look around and check out many different options before you settle on someone. Don’t fill your website full of low quality content just because you found someone to write cheap articles for you and you don’t think you have any other options. Trust me, you do!
Now, here are a few notes for new internet marketers and bloggers, or anyone else needing a refresher on writing good content:
Don’t use fluff content – Make sure your words actually make sense and use short and specific sentences whenever possible. Do not ramble on about a subject for two paragraphs restating the same point over and over again just to fill space.
Include images in your posts – Always try to include related images in your blog posts and other website content if at all possible. Including images with proper formatting and SEO strategies will not only draw your reader’s attention to the post or article, but can also help you in ranking on search engines and can bring more traffic to your site. This is actually something I really need to work on myself. I have never gotten in the habit of using images but I do need to start.
Make it useful – There’s no point in writing just for the sake of updating your site. Make your content useful and informative for the reader. You want people to keep coming back and they aren’t going to do that if your content isn’t worth coming back to read again and again.
Use spell check and proof read – There’s nothing worse than an article/post full of spelling mistakes and other mistakes that could easily be avoided by simply using a spelling/grammar checker and proofreading your content before you publish it. It doesn’t need to be perfect, especially when writing online, but by minimizing your spelling and grammar errors, you will gain more respect for your work and more readers of your blog.
That’s about all there is to it. I’m sure you can handle that without any problems and if so you will be ahead of a large portion of your competition and on your way to a successful internet marketing career.