Not long ago Facebook was only for college students to share pictures and keep in touch with each other, and was untapped as an internet marketing business resource. Now it is open to everyone and has become a very popular place to market businesses and products in a social networking environment on the internet. People can publicly support a cause, product, or business by “Liking” their Page on Facebook. The more people you expose it to the more “likes” you will get so it benefits you to promote your FB page.
One thing that you need to remember when it comes to marketing on Facebook is that it is a public and social website. When someone likes a page on there it becomes public knowledge that they like that page and all their friends can see it. Therefore, some businesses, products, or services may not be appropriate for Facebook marketing.
I am sure you already know there are many potential benefits of having your business on Facebook, but you may not know how to promote your page for maximum exposure. So below I have outlined three of the best ways to promote your Facebook business page.
1) Hold a Contest – This is one of the best ways to gain fans on your Facebook page. You can hold a contest for almost anything and give people various ways to enter the contest (one of them would obviously be to become your FB fan) then hold a random drawing of fans who will get a prize. You can spend a lot of money on it out of your own pocket or get money/prize donations to give away. You could also give away some of your own products or something else as the prizes.
2) Give an Incentive – Sometimes just giving people an incentive to join your Facebook fan page is enough. For example, you could give people a free gift or product discount for becoming your fan or give away free information and resources only to your fans. Even though all people have to do is click a little “like” button to become your fan it often takes an incentive to get them to do that simple task.
3) Link to It – Linking to your Facebook page from your blog, website, emails, other social sites, and everywhere else you possibly can is a great way to get more exposure for it. You should quickly see your fan count increase if you do this.
Combine all the resources you have available to you in order to get more Facebook fans and you will start to see your efforts pay off. Using FB as one of your internet marketing strategies can be very powerful if done correctly and consistently, so don’t overlook it.