How to Find a Profitable Blog Topic in 3 Steps

There’s no arguing that blogging is definitely one of the best ways to start an internet marketing business and make money online. But you can’t think about blogging like you do when creating an information product where you plan to sell as many as possible as quickly as you can then move on to creating something else. Blogging online is a lot like publishing a magazine or newspaper offline. You’re creating an internet business and hopefully a loyal following that will visit your blog on a regular basis. These visitors will make money for you by purchasing products through your affiliate links, clicking on your ads, or doing whatever else is needed in order for you to make money from your blog.

If you work to get high search engine rankings and build a large readership, you can make money blogging — A lot of it! This is not going to take place over the next month or two. Building a successful blog is more like a six to twelve month strategy. But you’re building an asset that will continue to earn money for you well into the future, and the rewards are more than worth the effort.

The topic you choose for your blog is actually very important. It’s not just matter of throwing up a blog on anything and making money from it. You need a topic that has a good market of people on the internet interested in it and has profit potential. That means it has a market of buyers and there are affiliate products, CPA offers, Google ads, etc… That your visitors will take action on so that you can make money from all your hard work.

Here are a few steps that will help you in finding a profitable topic (niche) for your blog.

1) If you can find on a topic that you already know a lot about or at least that you are interested in learning more about, and it has profit potential, then you will be far ahead of most people. Knowing a fair amount about a topic helps in multiple ways. For one thing, you won’t have to do nearly as much research and it will be a lot easier to keep your blog updated. Also, you can usually tell by the way someone writes if they actually know what they are writing about or if they had to look it up. Their words have that ring of truth and experience that even the best researcher can’t fake.

Even more importantly is that a blog is not a short term thing. It’s a longer term deal that you will be writing on for a very long time. If you do it right, you are going to be “living” with your blog every day, and hopefully earning a living from it. Unless you are really interested in your topic and knowledgeable about it, you could easily get sick of your blog very quickly. That would cause you to slow down on your content writing or quit altogether, which will result in your blog going down the drain quickly

2) Make sure you do your homework before diving in. You can use Google’s external keyword tool to get a feel for how many times per month a certain keyword phrase is searched. Another thing you need to do is to check out who’s advertising in your niche. Having a number of advertisers is good. No advertisers or only a few advertisers doesn’t necessarily mean your niche is untapped. Most likely it means that your niche is not profitable for some reason. You don’t want an overabundance of competition to the point where it will be extremely hard for your blog to compete, but some competition is healthy because it typically means there’s money to be made.

3) Make a list of all the top to mid-range keywords in the niche you chose and build your blog to be optimized for them. You should also write your blog posts around these keywords. You can easily search engine optimize (SEO) a blog post by including the keyword phrase you want to rank for in your title, the first sentence of the post and sprinkled throughout the post content.

If you follow these three simple things, you will already be off to a great start and on the path to make money blogging. Skip them and you could be in for a lot of wasted time and no income from your blog. Now, get out there and start blogging!

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Posted in Blogging

1 Comment

  1. 1
    Online Marketing Strategy // April 2nd, 2010 at 7:02 am

    Blogging although it is a highly rewarding job but after experience it needs patience, some knowledge, skills. I liked this article and especially in the introduction paragraph where you pointed out that this job is a long process of building relations with visitors to establish a profitable business that last longer. Choosing a topic for a blog is no doubt the first essential step in the way. thank you

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