4 Internet Marketing Business Success Pillars

To build a successful internet marketing business you need to have specific goals and a business plan that will ensure you successfully complete those goals. You’ll also need to obtain the knowledge, skills, and tools required to build a successful internet business. Just about every internet marketer knows that but many of them aren’t really sure what the true pillars for internet marketing success are.

There are actually 4 strong pillars for internet marketing business success and they are discussed below…

1) Focus on Your Customers

Successful business owners all over the world know that their customers are the most important part of their business. That is no different with an internet business. So, one of the first things you need to do in order to become a successful internet marketer is to become customer focused. Never forget that your customers are how you make money. Without them buying your products and services you don’t have any money coming in.

This still applies to you even if you are an affiliate marketer or don’t actually promote any products at all. Your website visitors become the “customers” who click your ads or do whatever else is needed to make money for you. Your customers literally hold your future in their hands as far as your income is concerned. Make sure you are focusing on making your customers happy so that they will lead you to internet marketing success.

2) Multiple Income Streams

Another internet marketing business success pillar is to have multiple income streams so you are spreading your earnings out between several sources. The internet is constantly changing and something that is making you a lot of money today could be gone tomorrow. If you had all your money coming from that one source then you would be screwed! Plus, having multiple streams of income usually means that you will make more money overall. Therefore, you need to be sure you make money from several different income streams.

With that being said, you also need to remember not to spread yourself too thin. If you try to do too many things at once then you won’t get far with any of them. Keep a healthy balance between having multiple streams of income but not so many that you aren’t earning money from any of them.

3) Affiliate Program

Most internet marketers either have their own product/service or they plan to have one in the future. If this is part of your internet marketing business plan then you need to have a strong affiliate program to go along with it. You definitely shouldn’t overlook the power of an affiliate program. When other people (affiliate marketers) help sell your products/services for you then you are able to make much more money than you would ever be able to on your own, and a lot faster.

4) Networking

One of the strongest pillars for building a successful internet Marketing business is to network with other online business owners in your niche. Yes, you can build your internet business all alone but networking with other internet marketers will make it much easier to succeed and to reach a higher level of success than you could on your own. Take some time each day to network with other internet marketers and professionals in your niche market. Two of the the best places to do this are forums and blogs.

Okay, now you have 4 pillars for internet marketing business success. Follow these simple tips and they will work wonders for helping you make money online!

Be Sociable, Share!
Posted in Internet Marketing, online business


  1. 1
    Network Success // March 25th, 2010 at 12:08 am

    Very informative internet business article. Your 4 pillars of internet marketing success are so true.

  2. 2
    Make Money Online // March 25th, 2010 at 1:26 pm

    I agree that these are all very important. You really need to focus on making your customers/visitors happy while having multiple streams of income to ensure that you don’t lose all your earnings if one dries up. Affiliate programs are also very important although I have yet to start one for myself. Obviously networking is very important for business success as well, and that is even more true with internet marketing. Anyone following these 4 tips should be able to make money online!

  3. 3
    RT Cunningham // March 26th, 2010 at 12:09 pm

    Color me silly, but wouldn’t #3 be a part of #2?

  4. 4
    Tammy // July 2nd, 2010 at 8:36 pm

    I like those 4… but consider that “focusing on customers needs” is the key to business success and having multiple income streams is an ultimate goal :)


Leave a Comment