Using Social Sites as Part of Your Internet Marketing Strategy

Social bookmarking and social networking sites such as Facebook, Twitter, Digg, Stumbleupon, Mixx and so many others bring in millions of visitors every single day and they seem to be getting even more popular as time goes on. People love to use them and it looks like they are going to continue to be popular for a long time.

Personally, I don’t think social sites are a very good addition to the internet marketing strategies I use for my business. But there’s no denying the popularity of these sites can help internet marketers bring in massive traffic to their websites.

Here are a few simple reasons why you might want to mix social sites in with your other internet marketing strategies…

1) Social sites are extremely popular

This is probably the best reason to use social networking and social bookmarking sites for your internet marketing business. They are so popular that a lot of traffic can be driven to your website by using them. Millions of people use these sites every single day which means there are millions of people who can be marketed to every single day.

2) Social sites are fun

The reason why social sites are so popular for the vast majority of people is because they are fun to use. That can be part of the advantage of using them in your internet marketing efforts also because it doesn’t feel like work when you’re building your internet business using social networking sites. Plus, using these sites can certainly help you make money, and that’s always a lot of fun.

3) Social sites are free

Another reason to use social sites for marketing your internet business is because they are free. Depending on the methods you use, it can get very expensive to market an online business. But social sites are completely free to use. This means that every cent you make from using social sites is pure profit.

One thing I feel I must add is that typically the traffic that comes from social sites does not convert very well. That means it’s a lot harder to make money from social traffic than it is from most other forms of marketing. They can also be a big time suck. Before you know it, you have wasted your whole day away on social sites. You need to use them in moderation. Don’t try to build your internet marketing business solely from social sites. Just use them as a small part of your overall internet marketing strategy.

Be Sociable, Share!
Posted in Internet Marketing, Social Networking


  1. 1
    Internet Marketing Syndicate // May 6th, 2010 at 10:27 pm

    Social sites are really effective when it comes to social marketing. Aside that they are very popular, they too are free. Cheers.

  2. 2
    Traffic Secret // June 22nd, 2010 at 4:23 pm

    WOW, nice article post. I’ve always loved to read about others experiences and strategies when it comes to marketing a business. Your post has definitely opened my eyes to more possibilities. Thanks :)

Leave a Comment