Most internet marketers assume that driving traffic to a website is all that it takes to make money online. At least they think that at first until they realize they aren’t making much money, if any at all, and soon figure out that there is a LOT more to internet marketing than just getting traffic to a website.
Getting traffic is very important, but that’s only one part of the internet marketing equation. It’s like you’re playing football, and your team just got a first down. That’s a good start, but there’s still a long way to go before you get a touchdown, or in your case to get money in your bank account.
After people come to your site, they have to stay there long enough to actually take some sort of action that leads to you making money, either directly or indirectly. You want them to click on your ads, buy something, or give you their email address. Visitors who read some information on your site then leave without taking any action aren’t going to make you any money.
You shouldn’t depend on people bookmarking your site on their browser either because hardly anyone does that anymore. Plenty of people participate in social bookmarking, but that’s not really to remember a site they liked, it’s more to share the site with others.
Basically what I am saying is you really want your visitor to either give you their email address or buy something through your affiliate link. If they don’t do that then you have probably lost them forever because even if they leave with the feeling that your site has content they really liked and that they intent to come back, they most likely never will. There’s just too many sites and information being thrown at them for them to remember yours.
So, here are a couple tips that will help you to either make more sales or get more of your visitors email addresses…
Tip 1: Use an opt-in email form with a free gift to entice them
Decide what kind of information your market really wants. If you’re in weight loss, then your market probably wants cutting edge information about losing weight. If you promote online business information, then it should be about how to make money online. You can find all of this information for free online. You don’t have to be an expert to do this. All you need to do is to write a five to seven page report that outlines a few tips that your market wants to know. Then you put an opt-in email form on your website for them to put in their email address in order to get your report for free.
Tip 2: Banners Don’t Work
Of course, as an internet marketer, you want to make money from your website. And one action you want your visitor to take is to buy something, either your product or an affiliate product. I’m sure you have seen a lot of websites with banner advertisements on them so you might be considering putting them on yours. However, banners don’t work very well at all. Text links work a lot better. Whether you’re sending your buyer to an affiliate offer or to your own offer, text links have been proven, time and time again, to be much more effective than banners.
If you follow just these two internet marketing tips, you can exponentially increase how much money you make from your website! What’s even better is you’ll be collecting email addresses from people that you can sell to over and over again!