The Importance of Lists in Internet Marketing

There’s a very well-known saying around the internet marketing world, “The Money is in the List” and to a large extent that is very true. One of the best internet marketing strategies you can do to make money online is build your list.

Capturing the names and email addresses of as many of your site visitors as possible and keeping yourself fresh in their minds by sending out emails to them every so often is a great way to make sales and gain loyal customers. List building is often underestimated by internet marketers but it is a potent, low-cost strategy to make money online by generating new and repeat customers.

With mailing lists, you will in effect have a list of potential customers you’ll be able to send special offers, promotions and free information. As long as you provide quality information and good offers to keep your list subscribers interest up, you will be able to generate a steady stream of income from your list when you do send them an affiliate offer or something else that makes you money.

However, one thing that you must be careful of and make sure you never do is send spam, or unsolicited emails.  Spamming is a crime by all netiquettes, and you will need to make sure that you build your mailing list from opt-in subscribers who have specifically asked to be added to your list by entering their name and email address into your autoresponder form.

There are a variety of ways to build your list but the most common is to insert an opt-in form on your website and give away a free newsletter, free ebook or other free gift as an incentive for people to subscribe to your list.

You will want to keep people on your mailing list and build trust with them by sending out high quality information, useful resources, special offers, free gifts, etc… This will keep them satisfied and make them want to buy from you when you do send out a mailing to make money for yourself. Most of the really successful internet marketers have a large and responsive mailing list.

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