When it comes to internet marketing, you will always have competitors and some of them will be bigger and better than you are. But that doesn’t mean you can’t succeed as an internet marketer. You can always do things a little bit different than your competition or use a unique twist in your marketing efforts. However, to get your business out to the maximum number of people and effectively compete with the opposition, you need your website to be ranked highly on the search engines. Being on the first page of the SERP’s for competitive keywords in your niche will guarantee a steady stream traffic to your online business.
Getting ranked highly on the Google should be a major concern for you as an internet marketer. Statistics show that as much as 80 percent of internet users use Google to search for information or products. Nobody knows for sure the exact criteria that Google uses to determine its rankings but there are some well-known methods you can certainly use to achieve higher Google rankings.
One important ranking factor is your website content. Quality content that is updated frequently is very important for achieving (and keeping) high rankings. Of course, when I say content I mean articles, information, blog posts, and other text on your site, not the graphics. Although flashy graphics might impress your visitors, they won’t help you in gaining high search engine rankings. Search engines use robots or “spiders” to crawl your website and evaluate the content. These spider programs generally won’t be able to decipher the information in your flashy graphics so you don’t get any credit for that content.
Another important factor for ranking high in the search engines is keywords. You need to optimize your site for the keywords you want to rank for. Just having a website with the prices and the names of products will not get you very far with the search engines. If your site is about internet marketing and you want to rank highly for searches related to internet marketing then you need to make sure you have those keywords sprinkled throughout your content and pages.
Finally, you need inbound links in order to rank highly on the search engines. These are commonly called backlinks or inlinks but they are the same thing. Inbound links are simply links pointing to your site from other sites. There are plenty of ways to get backlinks and the more you have the better it is for your site. But remember that high quality inlinks from sites related to yours carry much more weight in the search engines.
Also, one thing that you should avoid in order to help your search engine rankings are spelling and grammar mistakes. This will put off potential customers as a result of appearing unprofessional and it has also been found that more than multiple spelling mistakes can cause search engines to lower your rankings.
It’s no secret that high search engine rankings are very important for internet marketing success and I’m sure you now realize that keeping your website high on the search engines will be an ongoing part of your online business.