Free Internet Marketing Tips
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Free internet marketing tips are not very hard to find because everyone from the top internet marketing gurus all the way down to wannabe internet marketer newbies are just itching to show the world everything they know about internet marketing even though most of the time they don’t know squat.
Have you ever sat back and asked yourself why it is that all these internet marketers are trying to teach you how to make money online, or at least pretending to try?
If you don’t already know the answer to that question I will tell you right now. It’s because they are making money (or at least trying to make money) from people like you who read their blogs, websites, forum posts, articles, etc… They push their products or affiliate products, they sell advertising, they serve up Adsense or other contextual advertising, and a bunch of other ways they use to make money from you.
There are very few internet marketers who give out free internet marketing information without being motivated by money in one way or another. In fact, I doubt there are any! That’s just the nature of the beast. When you think about it there’s no reason for anyone to waste their time giving out free internet marketing tips to help you make money online if they aren’t ever going to get anything in return. Even teachers get paid a salary. They don’t just teach because it makes them feel good.
So before you go buying products and clicking links recommended by your favorite internet marketers just remember that they probably aren’t recommending it just for the sake of helping you make money, there’s a good chance they are getting something out of it.
I’m not saying this is a bad thing. If they are going to take the time to give out free internet marketing information and make money online tips then they should be rewarded for their efforts. I am only trying to make sure you aren’t spending all your money on things just because your favorite internet marketer keeps recommending something new every week.
You can get all the internet marketing information and resources you need to make money online for free or very cheap. You don’t need to spend thousands of dollars on all the new products that come out all the time.
LSI Latent Semantic Indexing to Become an Even More Important Influence to SEO
As Michael began to teach the class, Robin Nobles looked across the aisle at me and I glanced back at her as if to say….where in the world does this fellow gather his insights from? Robin already anticipated some exciting things to come because she had known Michael as one of her early online SEO students.
I had only just met Michael but was quite impressed with not only the range of detail he presented, but also the way he presented it, as he explained LSI and literally drew mathematical diagrams on the board. He worked away at explaining term vector databases and how artificial intelligence was working within some of the search engines like Google. Of course one of the advantages that Michael has as a communicator, is that he is also an expert in Linguistics and also in Mathematics. He was able explain and unravel all of the mysteries of LSI on a level that all of our students could understand. But even better yet, he helped teach them simple ways to take advantage of these influences without even needing to be a math expert.
Back then, we had already anticipated some new rifts and changes in importance of this type of influence, since the results of those early tests still defy some peoples reasoning, but for those who were in the know, the knowledge brought us and our Workshop students some significantly wonderful successes.
Let’s go back a bit to the beginning.
What is the study of “Semantics?” In general, or in the simplest of terms, “semantics” is the study of “language meaning.” Here is a quote from Michael Marshall and how he describes “semantics” and specifically how it applies to LSI on the Web:
“The field of semantics includes the study of how meaning is constructed, interpreted, clarified, obscured, illustrated, simplified, negotiated, contradicted and paraphrased. In other words, one might say how words relate to other words in order to put the meaning of a message into the correct context.
With respect to LSI, semantics deals with how the various aspects of meaning outlined above, can be found “hidden in documents” by means of the presence, absence, associations and relationships between words found in those documents.” - Michael Marshall
One of the most important things to understand is that Latent Symantec Indexing is NOT a replacement for search engine optimization. It is not the latest thing to go chasing after and drop everything else you have learned.
Also remember that it really is nothing new and has been around for a few years. We’ve been teaching strategies that employ these influences to our Workshop attendees for over 3 years now. But Latent Semantic Indexing along with it’s acronym (LSI) certainly has become one of the current industry “buzz words,” since many people are just recently learning about its existence, its strengths and the impact it can have on building stability in your rankings. We’ve also seen instances, where some people are using it as a new “buzz word” but have not really worked with it first hand, to actually test it out, understand it or truly make the best use of it.
We have tested it out and it is still very valid as just one of the advanced SEO strategies that we teach at our workshops today. We have also had many of our research team conduct tests. Our students themselves have also reported great success by employing these strategies that apply a knowledge of LSI into the balance of optimization factors we have taught them.
Traditional Search Engine Marketing
One of the first things you learn about in structured optimization training, is that you must be very focused on a specific keyword phrase that you have already properly researched. LSI though is not so much about your researched keyword phrase, but its much more about the body of surrounding text that gives meaning to the document as whole.
It is true that a human being can scan a page and by simply reading it (with human intelligence) we can read the page and very easily determine what a page is about. However, without applying traditional optimization principles and even though we can understand what a page is about, the page still may not be ranked unless we apply a range of optimization factors. How hard you have to work to achieve those rankings, will depend on how competitive your phrase is.
Results of Early Testing of LSI
Suppose you saw a page with literally no optimization factors being employed. No on-page influences. Literally no off-page factors at all. No “linking strategies” or anything that you are ordinarily accustomed to seeing in traditional optimization practices. In other words no existing “white hat” optimization and no tricky grey area or “black hat” optimization stuff, no cheats, no cloaking or no Spam. And yet suppose such a page was still deemed more relevant for a highly competitive term than literally 148 million other pages, all that were properly optimized.
The question would remain, how could such a page be ranking over multi-millions of competitors for and extremely competitive term? As a human being reads the page of content, of course the content makes logical sense and has value. But how on earth would a search engine possibly “understand” the context of the overall page and give it a top ranking spot over millions of competitors when it is using literally zero optimization practices in place?
Its scary to the point where you would want to wonder how such a page could be honestly out-ranking other pages that are highly optimized, high PR and even have millions of inbound links.
Could it be that a search engine really can “think for itself” and absorb the value of the overall page?
So the question is…How can a search engine “appear to be able to think?”
Although the LSI algorithm doesn’t really understand anything about what the specific words on a page mean (after all a search engine cannot really think), but the patterns it notices through Artificial Intelligence or AI can make it seem extremely intelligent.
At our advanced 3-Day Workshops, we demonstrate to our students just how powerful the LSI influence is by showing them some of our early tests which are still pretty amazing to examine. At the same time, our whole focus is to teach each of our students the full scope of skills and remind them of the importance of building “genuine relevancy” for “useful content” that has true value to a visitor and merits top placement.
Why LSI will continue to become more important in the future.
One of the main reasons that Latent Semantic Indexing will continue to be an important future influence is because LSI is actually rewarding relevancy to documents that are well-written and truly meaningful to a human reader. As I said earlier, a search engine cannot really “think” but it can appear to think. More and more, search engines are beginning to recognize the context of a written message.
Latent semantic indexing actually adds an extra step to the page indexing process. In addition to recording which keywords that a specific page contains (as with traditional SEO), the LSI influence examines the document collection “as a whole” to see which other documents contain some “Semantic similarity.”
Human understanding may differ from what a search engine “understands.”
Remember that we can not completely base the relationship between different words and synonyms only on what we as “human beings” know. LSI is about what a search engine “understands” through it’s entire collection of data. But thanks to AI and LSI at work in the background, the method does correlate surprisingly well with how a human visitor, who is looking at the content, might decide to classify a document collection. In short, it appears pretty intelligent.
Remember that there is a lot more documents being indexed and included in a search engine’s database thank just typical Web pages. Think about the huge impact of news stories and other information being published for example on Blogs. Do you think that if a certain public figure or a celebrity was getting a lot of bad press in the news, that that gathered data might not also influence which very specific words might now relate to that persons name, based on a search engines “understanding?”
Great future rewards for professional writers but bad news for Spammers.
This is another reason why many well written articles that are published on the Web do extremely well in the rankings. It’s because they are “well written” by writers who are not even worried in the least about what their keyword density, keyword prominence or the rest of the hundred and some odd technical elements that optimizers tend to fret about.
The writer is focused on delivering something meaningful to their readers. This is not to say, that there is no place for the technical aspects of doing good optimization work, because it is still very important. But optimizers need to understand the value and the rewards that go along with creating content they can be proud of. Its no longer just only about optimization in the sense of top rankings, but its about providing fresh, original content that has true value to a reader. The day may come when the first search engine will actually “win the war” on Spam. Whichever search engine that manages to achieve that first, will manage to also become the leading search engine of their day.
The public wants useful, quality information. They want it nicely delivered with speed and minimal fuss. Everyone wants more accuracy in search. Everyone is tired of clicking on unhelpful or useless pages that have no value.
Thanks to LSI and theme based search engines that using a technology that employs Semantics, LSI, and AI, the Webmasters who continue to focus on creating high quality, well written and engaging content, which “reads well” to a human being, will be better rewarded with higher rankings, better visibility and ultimately much more business and sales too.
About the author:
John Alexander publishes hundreds of free SEO tips through http://www.searchengineworkshops.com/seo-tip-of-the-day.html - and offers live, SEO Training Workshops with his partner SEO educator Robin Nobles. John has taught SEO skills to people from 87 different countries world wide. John is also the author of http://www.onlinewebtraining.com
Using Affiliate Marketers to Boost Your Internet Marketing Business
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When you picture an “internet marketer” do you see a fat, lazy couch potato who sits around all day and does nothing? If you do then you are dead wrong! This stereotype couldn’t be further from the truth. Internet marketing is cutting edge and highly competitive! Many internet marketers work longer hours and harder than they would if they had an offline day job.
In order to be a successful internet marketer, you will have to possess a multi-track mind and be willing to put in work. Trust me nobody is going to flock to your website to spend money just for the heck of it! In fact, you will have to put in a lot of effort – building relationships, link building, blogging, creating products, social networking, emailing, writing sales letters, running advertising campaigns, building websites, researching niches, promotions, etc… The list goes on and on. But one good thing is that you can tap into the powerful world of affiliate marketing to boost your internet marketing income.
In brief, affiliate marketing is a method of using other people to promote and sell your products. Or you can sell other people’s products as an affiliate marketer. But for the purpose of this post we are going to assume you are the product creator and you are having other affiliate marketers sell your products for you.
This of course means that your product or service must be high quality and attractive enough for potential affiliates to be willing to take the time and make the effort to promote your products. Through their efforts you will be able to reach a much larger market than you could ever do on your own. A whole army of affiliates will most certainly sell more of your product than just little old you doing all the marketing and advertising.
You will also need to pay your affiliates well so it’s worth their time to promote your product and make more money for them and you. You should set your commissions at no less than 50% and probably not any higher than 75% to maximize earnings for you and your affiliates.
Although you have to pay affiliates commissions for each sale, you don’t have to pay them upfront for the marketing itself which is a huge boost for your business. Therefore, if you have affiliates marketing your product you will be getting a lot more exposure without any extra expenses on your part. Any sales they make are sales that wouldn’t have been made without the affiliate anyway so you are not losing money by paying them a commission on the sale. You are actually making more money this way!
If there is any downside to working with affiliates that you should be aware of it is that you will have to watch out for the credibility of the affiliates themselves. Affiliates with a poor reputation or unethical marketing methods can end up doing some serious damage to your business. Try to keep an eye on your affiliates as much as possible and ban any affiliate that you catch doing something that can hurt your business or your reputation.
Being an internet marketer can be very hard work but using affiliates to help you make money can help lighten the load and it’s a win-win situation for both of you, so use affiliate marketers to your full advantage!
Search Engines Are Your Internet Marketing Life Support
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When it comes to internet marketing, you will always have competitors and some of them will be bigger and better than you are. But that doesn’t mean you can’t succeed as an internet marketer. You can always do things a little bit different than your competition or use a unique twist in your marketing efforts. However, to get your business out to the maximum number of people and effectively compete with the opposition, you need your website to be ranked highly on the search engines. Being on the first page of the SERP’s for competitive keywords in your niche will guarantee a steady stream traffic to your online business.
Getting ranked highly on the Google should be a major concern for you as an internet marketer. Statistics show that as much as 80 percent of internet users use Google to search for information or products. Nobody knows for sure the exact criteria that Google uses to determine its rankings but there are some well-known methods you can certainly use to achieve higher Google rankings.
One important ranking factor is your website content. Quality content that is updated frequently is very important for achieving (and keeping) high rankings. Of course, when I say content I mean articles, information, blog posts, and other text on your site, not the graphics. Although flashy graphics might impress your visitors, they won’t help you in gaining high search engine rankings. Search engines use robots or “spiders” to crawl your website and evaluate the content. These spider programs generally won’t be able to decipher the information in your flashy graphics so you don’t get any credit for that content.
Another important factor for ranking high in the search engines is keywords. You need to optimize your site for the keywords you want to rank for. Just having a website with the prices and the names of products will not get you very far with the search engines. If your site is about internet marketing and you want to rank highly for searches related to internet marketing then you need to make sure you have those keywords sprinkled throughout your content and pages.
Finally, you need inbound links in order to rank highly on the search engines. These are commonly called backlinks or inlinks but they are the same thing. Inbound links are simply links pointing to your site from other sites. There are plenty of ways to get backlinks and the more you have the better it is for your site. But remember that high quality inlinks from sites related to yours carry much more weight in the search engines.
Also, one thing that you should avoid in order to help your search engine rankings are spelling and grammar mistakes. This will put off potential customers as a result of appearing unprofessional and it has also been found that more than multiple spelling mistakes can cause search engines to lower your rankings.
It’s no secret that high search engine rankings are very important for internet marketing success and I’m sure you now realize that keeping your website high on the search engines will be an ongoing part of your online business.
Combining SEO and Ebooks - Powerhouse Internet Marketing!
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Search engine optimization (SEO) is one of the top driving forces for website traffic and one of the best internet marketing techniques for making money online. SEO ebooks can be a powerhouse internet marketing strategy for many reasons that will be explained here.
Google and other search engines do list ebooks in their search results these days as can be seen by doing a search on just about any topic. Results for many searches nowadays end up showing text and links from ebooks. With the strong lure of free downloadable ebooks, this is great for searchers because they download the document, save it to their computer and continue reading it as needed. Imagine the potential of this for internet marketers who publish ebooks!
Let me give you some examples of what an eBook on the subject of SEO itself might be able to accomplish by applying the power of SEO to it…
SEO ebooks are highly sought after by webmasters so they can figure out how to get their sites ranked highly in the search engines so they can get more traffic and make more money. But they are also very important to SEO professionals, web designers, content writers and technical writers because they can use these techniques to enhance their knowledge and the marketable scope of their work. It’s very important to know the techniques before creating a web site, or content for a web site.
Therefore an ebook on SEO ranking high in the search engines, will instantly reach millions of webmasters, writers and designers, many of whom would definitely download it if it’s given out for free! There are a lot of SEO and internet marketing based products which could be instantly marketed through the free ebook that would make money for the author (you) through affiliate links. Not to mention the fact that it boosts the sale of any product which you intend to market yourself.
Imagine if you reach the top 10 on Google for various searches involving SEO or Internet marketing. Your ebook would be downloaded thousands of times and you would become an instant expert and authority on SEO! Not to mention the money your ebook would be passively generating for you from the affiliate programs.
Your ebook can also be given away for free by anyone who wants their customers to know about the benefits of SEO and internet marketing, thus leading to more profits for you without you doing anything at all.
The opportunities for making money from SEO and a well written free ebook are virtually endless!
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